SEO

Become more visible locally and internationally with our SEO services

Booking engines like Booking.com or Airbnb are crucial for revenue growth, but to cut commission costs and boost direct bookings, it’s time to reconsider your accommodation website’s online visibility.

SEO works wonders because visitors from Google searches are more inclined to make credit card bookings compared to those from social channels like Instagram or Facebook. The intent to reserve is significantly higher among Google search users than the general social media audience.

Ever wondered why Google seems to know exactly what you’re looking for? It’s not magic—it’s their intricate algorithms at play. These algorithms analyze stuff like website content, backlinks, and user experience to deliver top-notch, spot-on results.

You can optimize the website to meet search engine requirements and improve online visibility by understanding these needs. Our time-tested SEO optimization strategy includes the following:

  • Creating high-quality content optimized for relevant keywords.
  • Building a solid backlink profile.
  • Providing a positive user experience through fast load times and easy navigation
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Technical SEO services

Boost your hotel’s online presence with our tailored on-page SEO services. We fine-tune crucial elements like title tags, eliminate duplicate content, ensure keyword consistency, and fix heading issues.

Our team also handles robots.txt creation and analysis for seamless site crawling. Plus, we craft and analyze XML sitemaps, enhancing your site’s structure for better search engine rankings.

Local SEO Services

Foundirectly focuses on boosting your hospitality business’s local presence to attract more guests. Our services include Google My Business setup, Bing, and Apple Maps optimization for easy discovery.

We enhance visibility with Google Places updates, accurate citations, and local business bookmarking to drive traffic. Additionally, our Local SEO services include PPT, PDF, web 2.0 submissions, and Q&A submissions, building online visibility and local authority.

Location-Based Content Optimization

Ensure your business stands out with our content optimization. Having a landmark nearby or being the top-rated restaurant matters, and your unique advantage is having the actual address—showing authority, expertise, and trust to Google.

These factors drive your website’s ranking.

Our process involves keyword and competition analysis for effective content development. We handle content writing, proofing, and editing, ensuring accuracy and engagement. Additionally, we assist with image selection and upload for visual appeal.

Finally, we optimize content for search engines and user experience through precise editing and uploading to your website.

Building Influence

Maximize your visibility with strategic branding on Google. Displaying your accommodation prominently in search results, you will outshine other booking engines, catching the eye of potential guests.

To boost influence, we initiate outreach campaigns to build relationships and secure backlinks from tourism authorities. Collaborating with travel and hotel bloggers for reviews is a powerful method to generate more backlinks and enhance online visibility.

Consider an email marketing campaign to encourage current partners to link to your website, driving more traffic. Elevate your accommodation’s online presence with these targeted strategies.

Analytics & Tracking

Gain actionable insights with our SEO reporting. We analyze keyword rankings, on-page optimization, backlinks, and competitors to pinpoint areas for improvement.

Benefit from our Google Search Console setup and analysis, addressing technical issues affecting your website’s search engine ranking.

Our Google Analytics setup and analysis services provide valuable insights into user behavior and website traffic, empowering data-driven decisions for your business.

Free Auditing of Your Website

The first step is a complimentary examination of your website and marketing channels.

Choosing Optimal Strategy

Collaboratively, we will devise a plan that emphasizes achieving your business objectives.

Work In Progress

Once we have established a shared vision, we then actively work to expand and advance your business.

FAQs

Is there anything else you want to ask? Send me a message, I am happy to answer!

How do I create SEO content?

To create SEO content, start by identifying the keywords and phrases that your target audience is searching for, then use them strategically in your content. This includes optimizing your headlines, meta descriptions, and body copy, as well as using internal and external links to provide context and authority. Additionally, create high-quality, engaging, and shareable content that aligns with the interests and needs of your target audience.

What makes a good SEO?

A good SEO strategy should focus on providing value to your audience through high-quality content, optimizing your website structure and technical aspects, building relationships and authority through link building and social media marketing, and staying up-to-date with the latest SEO best practices and trends. Additionally, a good SEO strategy should be tailored to your specific business goals and target audience.

Can I do SEO on my own?

Yes, you can do SEO on your own, but it requires a significant amount of time, effort, and expertise. To effectively optimize your website and content for search engines, you need to have a solid understanding of SEO best practices and keep up-to-date with the latest trends and algorithm updates. Additionally, you may need to invest in tools and resources to help you track your progress and identify opportunities for improvement. Consider hiring an SEO expert if you don’t have the time or resources to do it yourself.

How do you perform SEO?

To perform SEO, start with keyword research to identify the phrases and terms that your target audience is searching for. Then optimize your website’s structure, content, and technical aspects to make it more visible to search engines. This includes on-page optimization, such as meta tags and URL structure, as well as off-page optimization, such as link building and social media marketing.

What are 3 main areas of SEO?

Technical SEO – optimizing the technical aspects of your website to make it more easily crawlable and indexable by search engines.
On-page SEO – optimizing the content and structure of individual pages on your website to improve their relevance and ranking for specific keywords.
Off-page SEO – building relationships and links with other websites to increase your website’s authority and credibility in the eyes of search engines.

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or send us a message IF you have any questions