How Tailored Content writing for Hotels can boost Your Visibility

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Have you ever met or seen a hospitality copywriter? Yes, that thought, “What is hospitality copywriting?” will be addressed momentarily.

Look around you, you will find out that not many copywriters are actual writers. Some found themselves in that space out of hobbies, others could be their peers and more. However, being a copywriter is not about grammar, it’s how best you can articulate words to sound Salesy to a lane man’s ears.

There is a ton of hospitality content on the internet that does not resonate with the reader, causing a disconnect between the reader and the writer. With the numerous amount of digital content, it could be a lot harder to stand out and get a potential client’s attention. 

The truth is, it takes practice and skill to write ads that get people to take a purchase action.

Let’s break this down into simple and understandable steps. Here, we will approach this from a different angle and give a better explanation of getting your readers engaged with your write-up. Keep reading!

hospitality copywriter
Hospitality copywriting

What is good content Writing when it comes to hotels?

Do you know that 73% make a purchase from reading engaging and informative content? Content writing for hotels is aimed at engaging and retaining customers.

This works when you offer them informative, entertaining, and useful assets. This kind of content can take different forms like videos, blog posts, social media, newsletters, emails, etc. Content marketing should play a significant role in your entire hotel marketing strategy. Before you start writing content, a few questions should be answered.

  • Who are you targeting with your content?
  • What is this target audience interested in?
  • What is unique about your hotel?

video marketing
Video marketing

Answering these questions will help streamline your content writing process and provide your target audience with materials that are engaging, educational, fresh, and relevant to their needs. For example, you could: 

  • Make videos showing different parts of your hotel, 
  • Write blog posts about local attractions, 
  • Share recipe cards featuring local dishes or signature recipes from the hotel’s restaurant.

Your guests get information that’s not only useful but also enjoyable, making them more likely to remember to choose your hotel on their next visit.

A Good Writer Must Have The Following Skills:

There are so many skills a good writer must possess. However, we will narrow it down to a few important ones that the content writing for hotels will need regularly. Before that, you should know there is no formula or program for writing well. However, there are certain qualities that good writing must have. Let’s look at it.

Niche expertise: 

Writing content for hotels requires unique skills to effectively convey the atmosphere, amenities, and experience a hotel offers—some tips and considerations for content writing in the hotel industry.

  • Understand the target audience.
  • Highlight the unique selling points.
  • Create compelling descriptions
  • Tell a brand story with your writing
  • Update content regularly to fit the newest trends and SEO.

SEO knowledge: 

Keywords are the foundation of any successful SEO strategy. Identify the most relevant keywords for your hotel by analyzing search trends and understanding the language your potential guests use when searching for accommodations.

Use keyword research tools like Google Keyword Planner, Ahrefs, MozSEO, or SEMrush to find the right keywords to target. Once you’ve identified your target keywords, integrate them into your website content. Ensure your hotel’s website has engaging, relevant, and keyword-rich content, including:

  • Page titles and meta descriptions
  • Headers (H1, H2, and H3 tags)
  • Page URLs
  • Image alt text
  • Internal and external links

Language skills

Language skills are important for writing good content, especially in the context of hotels where communication with potential guests needs to be clear, engaging, and persuasive. Some critical languages to emulate include the following:

  • Clarity
  • Act of persuasion
  • Grammar and punctuation
  • Adaptability
  • Research skills
  • Time Management

Empathy

Demonstrating empathy in your writing helps build a connection with potential guests and enhances their overall experience. Understand the needs and preferences of the target audience by creating compelling content that resonates with the emotions and desires of your potential guests. So, how do you incorporate empathy into your writing?

  • Address pain points
  • Personalize your content
  • Share success stories
  • Express care
  • Provide helpful information and help where needed
  • Responsive communication

Best Practices of Good Hotel Copy

Carefully convey your message and persuade them to take action, such as booking a room or subscribing to your newsletters. This is what a good hotel copy should feel like. It’s not as simple as saying, “click book now,” and waiting for things to happen.

Newsletter example

It is more about research and planning than it is about the actual writing. The marketing language is the copy itself, and constantly making sales is the primary goal. Hotel copies don’t come off as pushy or commercial when done well.

The best copy makes your audience feel something and speaks directly to their emotions. Speak to your audience precisely, do not beat around the bush, and make your content catchy and engaging to trigger conversion.

Because your writing style serves your readers’ needs, using language that will entice them to convert is important. Do a quick survey. Hotel copies are persuasive, whether on a billboard, in magazines, or any other item.

Your Website Must Tell a Story

Visual content helps you generate more revenue. Share the genuine story behind your hotel’s success using visual content. Whether it’s the property’s rich history or the commitment to sustainable practices, authenticity builds trust.

Photos: Use high-quality photos capturing the serene beauty of your surroundings, luxurious interiors, and personalized service. Include images of happy guests enjoying their stay. 

Hotels with at least one photo see a 138% increase in engagement, 225% more likely to receive a booking inquiry, 15% increase in conversion and potential growth of about 10%..

Videos: Create immersive videos that take viewers on a journey through your hotel. Feature staff interviews, behind-the-scenes glimpses, and breathtaking views to evoke emotions and connect with your potential guest.

Call-to-Action (CTA): Strategically place clear and compelling CTAs, photo captions, and video content throughout the website.

Use phrases like “Book Now for Exclusive Benefits” or “Unlock Your Tranquil Escape” to encourage your prospect to take immediate action. Feature limited-time offers or packages prominently on your homepage. You are creating a sense of urgency that can drive visitors to make reservations.

On-site optimization:

Beyond keywords, on-site optimization focuses on creating a smooth and interesting user experience rather than on keywords alone.

The website’s design is built to give users easy navigation across various devices, creating a consistent and enjoyable experience. Additionally, sections such as virtual tours and live chat features can boost customer engagement.

Wrap Up

When it comes to promoting hotels, it’s all about creating stuff that grabs people’s interest and makes them want to stick around. That means sharing helpful, fun, and informative things – like videos, blog posts, and social media posts.

Content is a big player in the whole marketing game for hotels.

Before you start typing away, just think about who you want to talk to and what they’re into. Also, think about what makes your hotel cool and different, and mix it up with informative, engaging, and entertaining content – that’s how you make your hotel stand out!

Consider professional services

Request a Custom SEO Analysis

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While crafting hotel copies seems simple and easy, you should reach out to professionals in this field. You need an intuitive contact system to gain the trust of your target audience and the right communication strategy to convert interest into actionable steps.

Consult professionals like the ones at Foundirectly to help you create content that stands out.