Content marketing happens when you create a content that promotes your hotel to a potential customer you are aiming to attract. “Content” can be text, pictures, videos or a combination of two or all three. For instance, a hotel marketer can make a short video showing one of their suites and the benefits it offers lodgers.
Some of the benefits of incorporating content marketing in your hotel’s SEO strategy include:
- Brand customer connection
- Increased brand exposure
- More bookings
In this brief article, I will show you how to develop compelling content for your hotel.
How to begin hotel content marketing?
The first thing you want to do is know your target audience. Here are some questions to get you started on the right path:
- Who is my target audience?
- What is my target audience interested in?
- How does my hotel align with the interests of my target audience?
The answers you get will help you develop content that gets your audience’s attention and makes them consider patronizing your hotel business.
For instance, if your target audience are young tourists then you can theme your content around the tourist centers in your locality.
Types of content marketing
Now that you understand your target audience and features that interest them, it’s time to create some content. Here are some of the popular types of content marketing used by world-famous hotels:
- Blogs: Websites and blogs are great ways to showcase your hotel in a way that resonates with your ideal guests. The Cosmopolitan of Las Vegas uses its website to showcase its rooms, foods and drinks and casino.
- Social media: Social media is a broad platform that allows many formats, from videos to simple text. Hilton Hotels uses the X social media platform to share pictures of their resort facilities and updates on recent additions and collaborations.
- Emails: You can use emails and newsletters to promote deals and offers, run loyalty programs, share travel tips, and offer prizes and giveaways to your customers. The Mandarin Oriental uses emails to offer special offers to regular and first-time customers.
How to generate content Marketing For Hotels
Some of the popular options include
- Facility Description: Share high-resolution res pictures and videos and include engaging descriptions. When writing the descriptions, focus more on the experience than the actual features. A good example is the Los Angeles page of the Ace Hotels Group website and W Hotels’ visual content on Twitter (now X).
- User-generated content: You can also ask your target audience to generate content. This is very effective if you have a good social media following. You can also partner with influencers to reach more audiences.
- Events and local sites: Sometimes, promoting events or tourism is the best way to attract guests to your hotel. For instance, the Vincci Hotel blog features exciting sites in the region that tourists and digital nomads would love to visit.
Conclusion
When done correctly, content marketing book your hotel SEO strategy, increase your brand visibility and improve your bottom line. If you are unsure of where to start, you can check some of the hotels mentioned in this article for ideas. Alternatively, you can reach out to a professional digital marketing agency for guidance.
