Hire Me

You know SEO should be
working harder

I find what’s actually holding your organic growth back, fix the foundations, and build from there.

Get SEO Growth Diagnosis

Most SEO efforts don't work

You hired an agency, got a 40-page audit that sat in the dev backlog. You tried AI content. Rankings went up for a month, then disappeared.

  • Keyword work disconnected from revenue goals
  • Content created without authority structure
  • Technical debt compounding
  • Agencies optimizing pages instead of growth models
  • Traffic increases without pipeline impact

The pattern is always the same – SEO becomes maintenance instead of growth

SEO is not keywords. It’s system

Every piece: research, content, technical fixes, internal linking – connects to one outcome: making your site the clearest, most trustworthy answer in your category. For both Google and the AI systems that are deciding who gets recommended

  • Find gaps
  • Fix the foundations
  • Build content that connects
  • Make it visible to AI
  • Long-term lead generation

Results that bring clarity

No generic retainers. Work focuses on the areas that move performance:

  • Full site audit (technical + structural)
  • Keyword universe mapping
  • Content architecture
  • On-page optimization
  • Internal linking system
  • Authority building roadmap
  • Ongoing performance iteration
Process Header

How I structure SEO work

Every engagement starts the same way:

I look at your site before we talk strategy. By the time we have our first conversation, I already know what's wrong and can tell you specifically what to fix first.

Step 1 - Diagnosis

I audit your site's technical health, content structure, and search performance. You get a clear picture of what's actually holding you back — prioritized by impact, not a list of everything that could theoretically be better.

Step 2 - Strategy

Based on the diagnosis, I build a plan: which pages to fix, what content to create, how to structure internal linking, and what technical issues need to be resolved first. The plan is scoped to your dev capacity and business priorities.

Step 3 - Execution

I implement the changes — on-page fixes, content optimization, technical improvements, schema markup. You'll know what I'm working on each week and why it matters. No black-box months where you wonder what's happening.

Step 4 - Iteration

SEO compounds when you track what moved, learn why, and adjust. I review performance monthly, report in language you can take to leadership, and reprioritize based on what the data shows — not what the original plan assumed.