My SEO portfolio

What changed for these clients

Every project here started differently — a broken sitemap nobody noticed, content that ranked for nothing it should have, a site rebuild that left Google behind.

What they share is the same approach: find the structural problem first, fix that, then build on it.

Here’s a look at the work and the results.

Guts Charity UK Nonprofit

Supported a UK health charity focused on digestive conditions with content strategy, technical SEO fixes, and WordPress performance optimization. Work included site audits, content restructuring to better serve patient search intent, and resolving technical issues impacting crawlability and page speed to strengthen organic visibility across key health information queries.

WCA US Consultancy

Joined the team to overhaul the technical SEO foundation of a federal prison education platform running on a JavaScript SPA across four subdomains. Work included sitemap infrastructure, redirect cleanup, robots.txt configuration, internal linking, and on-page optimization. Within four months, organic sessions grew 333% and engaged sessions 324%, with engagement quality holding steady despite the traffic surge.

Teamhood EU SaaS

Executed a full-scope SEO strategy for a project management SaaS — keyword research, on-page optimization, technical SEO, content creation, and link building. Combined CRO and A/B testing with ongoing analytics to turn organic traffic into revenue. Contributed to $60K+ ARR growth, scaling the site to 104K clicks and 8.93M impressions over the engagement period.

US Experiential Marketing Agency

Joined the team to lead on-page SEO, content strategy, and technical optimization for an experiential events company. In six months, organic search sessions grew 18% with engaged sessions up 21% and engagement rate improving to 63.25%. Key events from organic increased 55%, with conversion rate rising from 1.85% to 2.35%. Organic now drives the highest-quality traffic across all channels — strongest engagement rate, longest session duration, and the best key event conversion rate on the site.

Offploy UK Nonprofit

Provided technical SEO and content optimization for a nonprofit helping people with criminal convictions find employment. Work included site audits, content strategy, on-page optimization, and technical recommendations to improve crawlability and indexation. Focused on aligning content with user intent to increase organic visibility for high-impact informational and service-related queries.

If your organic traffic isn’t where it should be, let’s figure out why!

Submit the form below and I’ll take a look.