What I Actually Do
Most of my work falls into a few areas:
SEO audits – Clear priorities, not 70-page PDFs no one uses
Technical SEO – Structure, indexation, speed, crawl issues
Keyword research & content strategy – Based on real search intent
On-page SEO – Making pages answer questions properly
Internal linking & entity clarity – Helping search engines understand relationships
Local & WordPress SEO – When relevant, done cleanly
I use GA4, Search Console, Screaming Frog, Ahrefs, Semrush. I base decisions on data, not assumptions.
Google Analytics
Google Search Console
Screaming Frog
Ahrefs
Semrush
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